What Makes You Unique?

May 19th, 2017

As you draft your resume and attend interviews with potential employers, you’ll be making one thing clear: you’re a great match for the available position. You have the skills, experience, and temperament that the job requires and you’ll probably get along well with your supervisors and coworkers. But you’ll also need to make a second case: you’re not just a good fit for the job, you’re a BETTER fit than any of the other candidates in the pool.

First you’ll have to explain that you can provide what these employers need. Then you’ll have to explain that you can offer something the other candidates can’t. The first case will be comparatively easy to make. The second one might be a little harder. Here are a few moves that can help you succeed.

Offer a few requested extras.

Most job posts provide a list of required credentials (like a master’s in accounting, five years of experience, or a willingness to work night shifts), and they also offer a few “pluses”, or skills that can help a qualified candidate stand out. If you happen to have any of these extra bonus traits, don’t fail to mention them directly in your cover letter and resume summary. Use the exact language you see in the post, in case your employers use these terms in a keyword search.

Highlight areas of overlap.

Most of the candidates who apply for your target job will hold the required credentials. But if you can offer all of these must-haves plus a few qualifications that aren’t specifically mentioned on the list, be sure to point this out. For example, your company may be looking for marketing experts to help with a product rollout in Brazil. If you have the required marketing expertise, that’s great. But if you also happen to speak fluent Portuguese, you’ll quickly move to the top of the list.

Show off who you are, not just what you can do.

You may have the skills to execute the job, but if you also have the personality and the personal experience to blend in well with this company and its culture, your employers will want to know. If you feel a unique connection to this business model or your company’s target clientele, tell your story. Explain how you have the personality and the background to shine in this environment.

For more on how to grab your employer’s attention and gain an advantage over your competition, reach out to the Cleveland County staffing and job search experts at PSU.

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