Stop Using Meaningless Keywords in Your Resume

March 23rd, 2018

If you’re like most job seekers, you use your resume document to present your background and qualifications in a readable, organized way, but you also work hard behind the scenes to make sure your file finds its way into the hands of recruiters and gets top billing in search results. You probably keep your phrases tightly aligned with the phrases used in your target job posts, and you probably load your document with strategic keywords.

But are you using the RIGHT keywords? Here are a few ways to make sure your keyword choices are actually helping you instead of just taking up space, or worse, holding you back.

Stay contextual.

Don’t just list a string of meaningless words across the bottom line of your resume document. Instead, take each of those words and find a place for it within your text. Human readers don’t like to be fooled into clicking on a document that isn’t as relevant as a search algorithm would suggest, and if the words you choose really are relevant, you shouldn’t have trouble building them into your profile.

Blend the broad and specific.

If you work in a very focused corner of, for example, the fashion industry, find a way to use the phrase “fashion industry” in your profile. While some of searches conducted by recruiters will be narrow, others will be wide, and some recruiters will be looking for your document in a huge database that covers job seekers in every imaginable sector. Don’t miss a chance to stand out.

Include these three phrases, always.

No matter what else you include in your resume, always mention 1) your target job title, 2) your geographic area, and 3) your industry. For example, “Associate Account Manager”, “Auto Sales”, and “Seattle, WA”. Or “Veterinary Technician”, “Animal Health”, and “Boston Metro Area”. These phrases are used by almost all hiring mangers and recruiters during the early stages of the search, especially if they’re sourcing candidates online. Again, don’t miss an easy opportunity to get yourself into the running.

Don’t game the system.

Some clever moves may propel you through the first stages of the search process, but they might also upset the human readers that stand at the final gates. For example, if you add skills, degrees, licenses and qualifications to your document that you don’t actually hold, but you place them in white text so they can be seen only by digital readers and not by humans, you may fool the system and get your document into the final round. But you won’t go beyond that point, and you may harm your professional reputation in the process.

For more on how to use resume keywords to your advantage, turn to the job search experts at PSU.

Establish a Company Culture that Makes an Impression

March 9th, 2018

You want your company culture to send a positive message, and you want your employees to enjoy coming into the office every day. What manager doesn’t? But there’s one thing that attracts and retains top employees even better than a good company culture: a GREAT company culture. Plenty of employers can boast that they treat their teams fairly and maintain clean, functional and professional places of business. But can you make your own company stand out by offering more than the minimum? Can you set yourself apart and create a culture that leaves a lasting impression? Of course you can! Here’s how.

Apply visible effort.

Show your existing employees that you care sincerely about their job satisfaction and growth and show them that culture matters to you. Take frequent surveys, do regular check-ins with individual team members, supply training opportunities, and keep your door and your ears open to suggestions related to culture. If some aspect of your process or management seems to be holding back the flow of positive energy around the workplace, take care of it with speed and honesty.

Address complaints.

There are few things more frustrating than a company that boasts about its culture in ways that are clearly inaccurate. For example, an “innovative” company with rigid, arbitrary rules about process or protocol. Or a company that boasts of diversity but won’t hire a balanced mix of race or gender. Or worst of all, a company that celebrates teamwork but won’t address complaints of bullying or toxic managerial behavior. Don’t be that company. If something isn’t working, listen and resolve the issue—Don’t pretend it isn’t happening.

Don’t squash the fun.

Too often, companies back instinctively away from any activity that carries the slightest hint of “risk”, either brand risk or risk of legal exposure. This means requests with no immediate financial benefit are rejected without consideration. No funny hat day, no Saturday miniature golf outing (someone might get hurt), no onsite parties (someone might behave badly), and no ice cream socials (someone might choke on a sprinkle). No time wasters, no hack days, no tomfoolery. Don’t be that company. Lighten up and reap the benefits of stronger relationships and greater trust.

Be kind.

Giving an employee a break, forgiving a mistake, allowing an extra bereavement day, asking about a family member’s health, or letting a flu-ridden employee stay home without demanding a note from a doctor are all small steps toward a positive culture. Respecting your own humanity and the humanity of your workforce will bring financial gains over time, not losses. Be fair– don’t give breaks to some while withholding them from others– but be reasonable. Your employees will give you their best if you can accept them at their worst.

For more on how to retain your best workers and get the most out of their contributions, contact the Charlotte staffing professionals at PSU.

©Year Personnel Services Unlimited, Inc.
All Rights Reserved. Site Credits.