Establish a Company Culture that Makes an Impression

March 9th, 2018

You want your company culture to send a positive message, and you want your employees to enjoy coming into the office every day. What manager doesn’t? But there’s one thing that attracts and retains top employees even better than a good company culture: a GREAT company culture. Plenty of employers can boast that they treat their teams fairly and maintain clean, functional and professional places of business. But can you make your own company stand out by offering more than the minimum? Can you set yourself apart and create a culture that leaves a lasting impression? Of course you can! Here’s how.

Apply visible effort.

Show your existing employees that you care sincerely about their job satisfaction and growth and show them that culture matters to you. Take frequent surveys, do regular check-ins with individual team members, supply training opportunities, and keep your door and your ears open to suggestions related to culture. If some aspect of your process or management seems to be holding back the flow of positive energy around the workplace, take care of it with speed and honesty.

Address complaints.

There are few things more frustrating than a company that boasts about its culture in ways that are clearly inaccurate. For example, an “innovative” company with rigid, arbitrary rules about process or protocol. Or a company that boasts of diversity but won’t hire a balanced mix of race or gender. Or worst of all, a company that celebrates teamwork but won’t address complaints of bullying or toxic managerial behavior. Don’t be that company. If something isn’t working, listen and resolve the issue—Don’t pretend it isn’t happening.

Don’t squash the fun.

Too often, companies back instinctively away from any activity that carries the slightest hint of “risk”, either brand risk or risk of legal exposure. This means requests with no immediate financial benefit are rejected without consideration. No funny hat day, no Saturday miniature golf outing (someone might get hurt), no onsite parties (someone might behave badly), and no ice cream socials (someone might choke on a sprinkle). No time wasters, no hack days, no tomfoolery. Don’t be that company. Lighten up and reap the benefits of stronger relationships and greater trust.

Be kind.

Giving an employee a break, forgiving a mistake, allowing an extra bereavement day, asking about a family member’s health, or letting a flu-ridden employee stay home without demanding a note from a doctor are all small steps toward a positive culture. Respecting your own humanity and the humanity of your workforce will bring financial gains over time, not losses. Be fair– don’t give breaks to some while withholding them from others– but be reasonable. Your employees will give you their best if you can accept them at their worst.

For more on how to retain your best workers and get the most out of their contributions, contact the Charlotte staffing professionals at PSU.

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