Stop Using Meaningless Keywords in Your Resume

March 23rd, 2018

If you’re like most job seekers, you use your resume document to present your background and qualifications in a readable, organized way, but you also work hard behind the scenes to make sure your file finds its way into the hands of recruiters and gets top billing in search results. You probably keep your phrases tightly aligned with the phrases used in your target job posts, and you probably load your document with strategic keywords.

But are you using the RIGHT keywords? Here are a few ways to make sure your keyword choices are actually helping you instead of just taking up space, or worse, holding you back.

Stay contextual.

Don’t just list a string of meaningless words across the bottom line of your resume document. Instead, take each of those words and find a place for it within your text. Human readers don’t like to be fooled into clicking on a document that isn’t as relevant as a search algorithm would suggest, and if the words you choose really are relevant, you shouldn’t have trouble building them into your profile.

Blend the broad and specific.

If you work in a very focused corner of, for example, the fashion industry, find a way to use the phrase “fashion industry” in your profile. While some of searches conducted by recruiters will be narrow, others will be wide, and some recruiters will be looking for your document in a huge database that covers job seekers in every imaginable sector. Don’t miss a chance to stand out.

Include these three phrases, always.

No matter what else you include in your resume, always mention 1) your target job title, 2) your geographic area, and 3) your industry. For example, “Associate Account Manager”, “Auto Sales”, and “Seattle, WA”. Or “Veterinary Technician”, “Animal Health”, and “Boston Metro Area”. These phrases are used by almost all hiring mangers and recruiters during the early stages of the search, especially if they’re sourcing candidates online. Again, don’t miss an easy opportunity to get yourself into the running.

Don’t game the system.

Some clever moves may propel you through the first stages of the search process, but they might also upset the human readers that stand at the final gates. For example, if you add skills, degrees, licenses and qualifications to your document that you don’t actually hold, but you place them in white text so they can be seen only by digital readers and not by humans, you may fool the system and get your document into the final round. But you won’t go beyond that point, and you may harm your professional reputation in the process.

For more on how to use resume keywords to your advantage, turn to the job search experts at PSU.

Hiring Challenges You Can Overcome Today

November 3rd, 2017

As an experienced business owner, you’ve already learned the most critical lesson this process can teach you: Nothing is easy. Every stage of business ownership and management comes with hard work, uphill climbs, and the risks that come from putting your trust in others and earning their trust in turn. For every two steps forward, expect to take one step back, and it’s always a good idea to plan for trouble and think several moves into the future.

But when it comes to hiring and staffing, there are few challenges that you don’t have to face alone. Partnering with a local, highly specialized recruiter like PSU can help you overcome the obstacles that are a natural aspect of running a business. Work together with our team and take advantage of our experience, our wide network, and the hiring tools we rely on to find the right match between your open position and your next new hire.

Streamlining the Hiring Process

If you’re like most companies (even small operations), you have plenty of bottlenecks and paperwork- related hold-ups as you move through the sourcing and selection process. While you wait for your key HR pro to return from vacation, or you wait for your C-suite to sign off on a management candidate, your best potential hires may receive offers elsewhere. They may also simply become frustrated or exhausted by your slow process. So don’t let this happen. Let us handle the screening and paperwork so you don’t have to.

Gaining Access to a Talent Pipeline

Too often, small business owners without wide industry contacts simply turn to the internet to post open positions. But when you rely on huge global job boards to find your needle in a haystack, you turn an otherwise efficient process into a tedious chore—and after sifting through hundreds of resumes you may STILL end up with a candidate who doesn’t quite fit the bill. Partnering with PSU means you’ll rely on our targeted contacts and you’ll clear a direct path to the talent pool you need.

Improving Your Candidate Experience

Candidates who leave your hiring process with a strong positive impression retain that impression for a long time. That process becomes the cornerstone of a lasting brand relationship—Whether you end up hiring the candidate or not. If you do, you’ll end the process with a loyal, long term employee who embraces the company and stays for at least a year. If you don’t, you’ll send an upbeat, respectful message to a talented job seeker who may return later to apply with the company again in the future. In either case, a positive candidate experience can only help your company grow. A negative experience will do the opposite.

For more on how to form a profitable partnership with a specialized staffing agency in your local area, contact the Gastonia staffing professionals at PSU.

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