Complete the Linkedin Puzzle

September 12th, 2014

When recruiters and potential employers use Linkedin to launch their candidate searches, they do so with specific questions in mind. Most of the time, these employers aren’t just browsing through profiles hoping to find a candidate who grabs their attention; instead, they’re conducting targeted keyword searches and skimming through the results with a focus on four areas: Has the candidate experienced this type of work before? Is she interested in a job that fits this description? Is she likely to accept the job if it’s offered? And what will she bring to the company that other, equally qualified candidates can’t? Make sure your profile provides all the information your potential employers need.

1. Include your geographic area in your profile.

You don’t need to include your exact address, but give some indication of your state, region, or nearest metropolitan area. Don’t suggest interest in a job outside of your commuting distance or the areas to which you’re willing to relocate.

2. Use keywords in your work history section.

If you’ve skimmed through thousands of job posts, then you know the kinds of acronyms, certifications, and software systems your target employers are looking for. Make sure you include these in your work history and make sure you list or describe them using the most common phrases and spellings.

3. Refer to your industry.

If you’re looking for a job as a physician’s assistant, a phlebotomist, or an LPN, make sure your profile includes at least one use of the phrase “healthcare” or “healthcare industry.” Every job falls into a broader category that describes the industry or field, and employers often narrow their search results using these terms.

4. Include your specific targeted job title.

Include the exact title of your ideal position at least once in your profile. Instead of just saying “I’d like to work with animals”, use the term “animal care specialist” or “animal behaviorist”. Again, these terms are often used as keywords by those who are looking for you.

5. Make it easy for employers to contact your or obtain more information.

Help yourself by helping your reviewers, and do this by including clear contact information in your profile, plus at least one or two links to sources that contain additional information about you, like your website, your blog, or your social media profiles.

For more information on how to help employers find you on Linkedin and how to provide answers to their most important questions, reach out to the Shelby staffing experts at PSU.

How Will you Influence your Workplace Culture?

April 11th, 2014

A growing number of hiring managers are no longer selecting candidates based on their job skills alone. Of course technical proficiency is an important quality in a candidate, since it can help managers reduce risk and cut training costs. But employers are now emphasizing traits that can’t always be taught, like the ability to motivate, explain, convince, inspire, and lead. When an employer decides to bring you onboard, they aren’t hiring you for your skill sets alone—they’re hiring you based on the implicit promise that your presence will elevate the environment around you.

So how can you fulfill this promise and create a positive, lasting impact on your workplace culture? Keep these tips in mind.

1. Start on the first day. When you walk in the door, stay focused on the long term and the big picture. Don’t just struggle to survive that first day, and then the next, and so on. Remember the names of everyone you meet (write them down), greet them by name when you see them, and actively launch positive relationships with each of these people.

2. Your job extends beyond your inbox. If your inbox is the only metric you use to determine your productivity, think bigger. Don’t just hang on by your fingertips and check off each item assigned to you. Consider the reasons behind these tasks and the ways they benefit the company and make your boss’s job easier. Tackle your boss’s responsibilities, not just your own.

3. Help others. Don’t just ignore confused new employees, overburdened coworkers, those who face potential embarrassment in meetings, or random strangers engaged in combat with a jammed copy machine. When you have an opportunity to help, teach, or rescue someone, take it. This gesture won’t be forgotten.

4. Praise in public, criticize in private. This rule doesn’t just apply to managers. It applies to everyone, even the lowliest intern. When you have a complaint or criticism for any person above or below you on the corporate ladder, speak up. Just do so tactfully behind closed doors. And when you have something nice to say, by all means, don’t keep your positive thoughts to yourself.

The best way to influence your workplace culture is simple: Set an example. Imagine the workplace you’d like to see around you and become an integral part of that scene. Lead the way. For more on how to make a great impression and launch your career in the right direction, contact the staffing and management experts at PSU.

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