Your small business is finally up and running, and it’s a proud day! You’ve been working toward this goal for a long time, and you finally have your infrastructure, financing, tax plan, and business model in place. You’re learning how to manage your budget, and you’re doing everything you can to keep your new clients happy and your micro-team of employees busy and content. But if you’re like most small business owners, your thoughts are already turning toward sustainable growth. You have a trickle of customers that can keep you moving, but how can you expand your reach and gain more traffic? How can you tell the world about your product or service and start bringing the crowds to your door? You can start by leveraging the power of social media. Here’s how.
Take care of the basics.
Before you make another move, set up the basic foundations of your social media footprint. These first steps will cost almost nothing and won’t take more than a few hours. Establish a page for your business on Facebook. Start a website by purchasing a domain name and getting design and management help from any number of site hosts and providers.
Make it easy for your customers to find you.
The most important page on your nascent website isn’t your home page; it’s your contact page. Make sure anyone with any interest in your business knows exactly how to find you by email, by phone, or on a map.
Build outward from the core.
Once the basics are covered and curious clients can reach you within a few clicks, you’ll be on your way. The next step will involve targeting a passive, rather than active audience. At this point, your marketing game will need a boost, and it may be time to reach out for serious help. Turn to a professional social media marketing firm and learn more about the simple moves and applications that can help you track the flow of traffic to your site, raise your position in a list of search results, and get your ads in front of the people who are most likely to show interest in your product.
While you try to expand your footprint and build name recognition, protect your relationships with the customers you already have. Develop a friendly and responsive online “voice”, a blog with content that’s always relevant and fresh, a customer-focused return/complaint procedure, and an easy, appealing way for current customers to learn more about your product offerings.
For more on how to attract a growing audience of loyal followers, site visitors, blog readers, and—most important—paying customers, turn to the small business management experts at Personnel Services Unlimited.