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Employer Brand: How to Attract and Retain Top Talent

Every business leader wants to know how to attract and retain top talent and while there are several ways to do this, in today’s competitive market, your employer brand is vital. But what is an employer brand and why does it matter? We’re here to discuss what is it, why you need a strong one, and how we can help you build it.

What is an Employer Brand?

Your employer brand is the way that the marketplace views your company. This can cover everything from perceived values to your company’s reputation overall. We can all think of employers that are known for treating their employees well, like Patagonia. In fact, over 90% of employees have called it a great place to work. That type of visibility, robust public perception, staying true to their mission, and really satisfied employee feedback act as currency when they want to hire. It also makes current employees think twice before they look elsewhere. But, you don’t have to be a huge company to take advantage of the concept of an employer brand. Your brand can be built through trust, relational equity, and having the right leadership in place.

Why Do You Need a Strong Employer Brand?

Job seekers are savvier than ever. They spend time reading reviews, looking at your business’s online presence, and evaluating your company as they move through the hiring and onboarding process. It’s an employee’s market. This means they probably have several options and it gives them decision-making power. Your brand is what differentiates you from all the other businesses that are also recruiting. Employees want to know: why should they work for you? Having a strong brand will set you up as a top choice from the beginning in the mind of job seekers.

Why PSU is the Choice for Building Your Employer Brand

Branding starts the moment a job seeker reads your job description. The beauty of working with a staffing agency is that your potential hire is walked through each step of the hiring process with a recruiter. Our expert recruiters spend time listening and building rapport. We capitalize on our experience and customer service skills to earn the trust of job seekers. We also help you hire quality employees that have the hard and soft skills to excel in their roles. Ultimately your branding is most affected by the people within your organization and leadership. Vetting employees beforehand through PSU helps you avoid the wrong hires, and increases candidate success and retention. We make the hiring process a seamless, easy experience for job seekers, giving them all the more reason to want to work for you.

Happy Candidate to Happy Employee

PSU has testimonial after testimonial of great reviews from happy employees that we’ve placed. From our professional and responsive staff to our smooth onboarding process, we make hiring at any level a breeze. Make today the day you invest in your employer brand with our experience in how to attract and retain top talent! Call or email our office today!